Symbolism of the “Naked Business” Logo

Symbolism of the “Naked Business” Logo

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  • We pride ourselves on doing things ‘differently’ to most; hence the backward ‘K’.
  • As a direct result of our strategic approach to doing things differently, we move our clients’ interests forward; hence the ‘forward arrow’ within the ‘K’.
  • Our logo’s boldness and colours represent a resolute confidence. We tenaciously represent our clients’ best interests at all times in the marketplace. We do not fear rejection nor are we timid in our approach.
  • The solid timeless font demonstrates our strength and fortitude, built upon a rock solid foundation of ethics and unquestionable integrity.
  • The clean sharp lines depict our precise attention to detail and utmost professionalism.
  • The primary focus of the logo is the ‘forward arrow’.
  • Our primary focus is always to; act in our client’s best interests, do things differently to the masses and as a result, genuinely improve the lives and lifestyles of our clients and their families.

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